Is Google allowing crypto-related advertisements good or bad for the sphere?

Google is all over the place when it comes to laying out a clear crypto policy.

On one hand, it somehow supports several crypto projects. From EOS and others from a technical angle.

Yet on the other hand, it is heavy-handed.

For their stance on crypto, Google lost billions in advertisement revenue.

They banned any form of ICO advertisement, individual projects, and more back in 2018.

However, recent news suggests that Google will now allow crypto advertisement but only to regulated projects.

Earlier on, it had allowed regulated exchanges in Japan and the U.S. to advertise.

Google will now permit advertisement from cryptocurrency exchanges registered by the U.S. FinCEN as a Money Service Business from the latest communique. 

They must also have been registered, at least in one State, as a Money Transmitter or as a federal or state-chartered bank entity.

In layman language, Google accepts regulated and sufficiently licensed crypto entities to register.

For what it is, Google's move is positive and responsible. Generally, the regulatory cushion is welcomed for traders.